Shop Local: A Guide to Morgantown’s Boutiques and Markets

Morgantown, WV, is a treasure trove of unique boutiques, charming markets, and one-of-a-kind shops. Whether you’re a local or just visiting, exploring these local businesses is a delightful way to spend your day. From trendy fashion finds to handmade crafts, there’s something for everyone in Morgantown’s vibrant shopping scene. Let’s dive into some of the best spots to shop local in this charming town.

Key Takeaways

  • Morgantown offers a variety of unique boutiques and markets that cater to different tastes and preferences.
  • Downtown Morgantown is home to popular spots like Fig Leaf, Appalachian Gallery, and Old Stone House.
  • Seasonal markets and pop-up events provide opportunities to find handmade and artisanal goods.
  • Farmers markets in Morgantown are great for fresh produce and local products.
  • Supporting local businesses helps boost the community’s economy and fosters a sense of community.

Exploring Downtown Morgantown’s Unique Boutiques

Morgantown downtown boutiques

Downtown Morgantown is a treasure trove of unique boutiques and specialty shops. Whether you’re a local or just visiting, you’ll find something special in this vibrant area. Strolling through downtown, you’ll come across a variety of stores that cater to different tastes and styles.

Hidden Gems in Morgantown’s Shopping Scene

Iron Horse Tavern: More Than Just Food

Iron Horse Tavern is a must-visit spot in Morgantown. While it’s known for its delicious food, it also offers a unique shopping experience. You can find local crafts and artisanal goods that make perfect souvenirs. Don’t miss out on their special events, which often feature local vendors and artists.

Specialty Shops Worth Visiting

Morgantown is home to a variety of specialty shops that cater to different interests. Whether you’re into vintage clothing, handmade jewelry, or unique home decor, there’s something for everyone. Take a stroll downtown and explore these hidden treasures.

Unique Finds at Local Florists

Local florists in Morgantown offer more than just beautiful bouquets. Many of them also sell handmade gifts, plants, and other unique items. These shops are perfect for finding a special gift or adding a touch of nature to your home.

Exploring these hidden gems is like embarking on the sports enthusiast’s guide to Morgantown – don’t worry go travel. You’ll discover local festivals, shopping, cultural experiences, and more. Happy shopping!

Seasonal Markets and Pop-Up Events

The Moonlight Market: A Night to Remember

The Moonlight Market in Morgantown is a must-visit event. Held on select evenings, this market offers a magical shopping experience under the stars. You can find everything from handmade artisan products to fresh-baked goodies. It’s a perfect way to spend an evening with family and friends.

Holiday Markets: Festive Shopping Experiences

Holiday markets in Morgantown are filled with festive cheer. These markets are great for finding unique gifts and enjoying seasonal treats. Many local vendors participate, offering a wide range of products, from crafts to delicious food. Don’t miss out on the holiday spirit!

Craft Shows: Handmade Delights

Craft shows in Morgantown showcase the talents of local artisans. These events are perfect for finding one-of-a-kind items that you won’t see anywhere else. From pottery to jewelry, there’s something for everyone. Supporting these artisans helps keep the local creative community thriving.

Shopping at seasonal markets and pop-up events is not just about buying things; it’s about experiencing the community and supporting local talent. Enjoy the vibrant atmosphere and discover unique finds that make Morgantown special.

Farmers Markets: Fresh and Local

The market is held at the Morgantown Marketplace on Spruce Street, which is filled with beautiful sights and sounds thanks to the handcrafted goodies on display. The market also allows food and drink vendors so that you can stay filled up on yummy snacks and drinks while doing your shopping. Past food and drink vendors include Eggs Will Roll, Wildflour, Mountain Spun Cotton Candy, and Honeycomb Baking. The market even has live music and fun craft photo ops for an all-around fun time for everyone.

Although each seasonal market has different sellers, some sellers that have participated in past Handcrafted Cooperative markets include Kanawha City Yarn Co., East Wheeling Clay Works, Base Camp Printing Co., Silver Market Co., Coco & June, and many more talented independent makers.

And don’t forget about holiday markets and craft shows. For example, The Moonlight Market in Morgantown will have its final event of 2023 on Saturday from 2-8 p.m. These kinds of pop-up events are great for perusing a bunch of different things — from handmade artisan products to clothes to fresh-baked goodies — in one place.

Happy shopping!

Handcrafted Goods from Local Artisans

The Handcrafted Cooperative in Morgantown is a seasonal market that showcases handmade items from talented local makers. Here, you can find treasures made with heart and soul. Each market features different sellers, so there’s always something new to discover. Past participants have included Kanawha City Yarn Co., East Wheeling Clay Works, and Base Camp Printing Co.

Shopping at the Handcrafted Cooperative not only brings unique items into your home but also helps boost the local economy. Supporting small businesses is a great way to give back to the community. When you buy from these artisans, you’re helping them continue their craft and sustain their livelihoods.

From hand-crafted jewelry to wood art, the variety of items available is impressive. You can enjoy shopping for these unique finds between 12pm-5pm in the Wharf District of Morgantown. Whether you’re looking for a special gift or something for yourself, you’re sure to find something that catches your eye.

Shopping for Antiques in Morgantown

Morgantown boutiques and antique markets

Morgantown is a treasure trove for antique lovers. Whether you’re a seasoned collector or just love to browse, you’ll find plenty of spots to explore the charm of West Virginia University in Morgantown, a blend of college excitement and natural tranquility. Here are some must-visit places for antique shopping in Morgantown.

Berdine’s 5 & Dime: A Step Back in Time

Berdine’s 5 & Dime is like stepping into a time machine. This store has been around for over a century and offers a variety of vintage items. From old-fashioned toys to unique household items, you’ll find something that takes you back in time.

Vintage Finds at Lambert’s Winery

Lambert’s Winery is not just about wine; it’s also a great place to find vintage treasures. The winery itself is a beautiful place to visit, and the antique shop offers a range of items from different eras. It’s a perfect spot to enjoy a glass of wine while browsing through history.

Exploring Antique Shops

Morgantown has several antique shops that are worth a visit. Each shop has its own unique collection, so you never know what you might find. Whether it’s a piece of furniture, a rare book, or a collectible, these shops offer a little bit of everything. Make sure to take your time and enjoy the hunt for hidden gems.

Boutiques for Every Style

Fig Leaf is the go-to spot for those who love to stay ahead of the fashion curve. This boutique offers a wide range of trendy clothing and accessories that are perfect for updating your wardrobe. Whether you’re looking for a chic dress or stylish accessories, Fig Leaf has something for everyone. The friendly staff is always ready to help you find the perfect outfit.

If you prefer timeless fashion, Appalachian Gallery is the place to be. This boutique specializes in classic pieces that never go out of style. From elegant dresses to sophisticated accessories, you’ll find everything you need to create a polished look. The boutique also features a selection of artisanal treasures, making it a great place to find unique gifts.

For those who love to mix and match different styles, Morgantown’s specialty shops offer a treasure trove of eclectic finds. These boutiques feature a variety of unique items, from vintage clothing to handmade crafts. You’ll never know what you’ll discover, making each visit an exciting adventure. Whether you’re shopping for yourself or looking for a special gift, these specialty shops are sure to have something that catches your eye.

Family-Friendly Shopping Spots

Morgantown offers a variety of family-friendly shopping spots that cater to all ages. Whether you’re looking for kid-friendly boutiques, family-owned shops, or activities for kids, there’s something for everyone to enjoy.

Kid-Friendly Boutiques

Morgantown is home to several boutiques that are perfect for children. These shops offer a range of items from clothing to toys, ensuring that your little ones are always stylish and entertained. One standout is the Fig Leaf, known for its trendy fashion finds that appeal to both kids and parents alike.

Family-Owned Shops

Supporting family-owned shops not only helps the local economy but also provides a unique shopping experience. These stores often carry items you won’t find anywhere else, making them a great place to find unique gifts. Plus, the personal touch and friendly service make shopping here a pleasure.

Activities for Kids

Shopping in Morgantown isn’t just about buying things; it’s also about having fun. Many stores offer activities for kids, from craft stations to interactive displays. These activities make shopping a fun outing for the whole family, ensuring that everyone has a good time.

When you shop local, you’re not just buying products; you’re supporting your neighbors and community. It’s a win-win for everyone involved.

Local Food and Drink Vendors

Yummy Snacks at Morgantown Marketplace

The market is held at the Morgantown Marketplace on Spruce Street, which is filled with beautiful sights and sounds thanks to the handcrafted goodies on display. The market also allows food and drink vendors so that you can stay filled up on yummy snacks and drinks while doing your shopping. Past food and drink vendors include Eggs Will Roll, Wildflour, Mountain Spun Cotton Candy, and Honeycomb Baking. The market even has live music and fun craft photo ops for an all-around fun time for everyone.

Popular Food Trucks

If you want to continue your day of small business shopping, walk around downtown Morgantown where you’ll find all kinds of unique restaurants, boutiques, and specialty shops. Some favorites include LOTSA Stone Fired Pizza, Fig Leaf, Appalachian Gallery, Old Stone House, and Iron Horse Tavern.

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Supporting Morgantown’s Small Businesses

Why Shop Local?

Shopping local helps keep money in the community and supports our neighbors. When you buy from a small business, you’re not just getting a unique item; you’re also helping a family pay their bills and keep their dream alive. Local shops often offer one-of-a-kind products that you can’t find anywhere else.

Community Impact

Small businesses are the backbone of Morgantown. They create jobs, support local events, and add to the town’s charm. When you shop at these stores, you’re contributing to the local economy and helping to build a stronger, more vibrant community. From cultural finds in Morgantown to everyday essentials, local shops have it all.

How to Get Involved

Want to support small businesses but not sure how? Here are a few simple ways:

  • Shop at local stores instead of big chains.
  • Attend local events and markets.
  • Share your favorite local shops on social media.
  • Leave positive reviews online.

Supporting small businesses is a win-win for everyone. You get unique products and services, and the community thrives.

By taking these steps, you can make a big difference in Morgantown’s small business scene.

Exploring Morgantown’s Retail Centers

Popular Malls and Shopping Centers

Morgantown boasts a variety of shopping centers that cater to all your needs. From fashion to electronics, you can find it all. Suncrest Towne Centre is a favorite, offering a mix of local boutiques and well-known chain stores. Another popular spot is the Morgantown Mall, which features a range of stores and dining options, making it a perfect one-stop destination for families.

Retail Warehouses

For those who love bulk shopping, Morgantown has several retail warehouses. These places are ideal for stocking up on essentials at great prices. Stores like Sam’s Club and Costco offer everything from groceries to home goods, ensuring you get the best deals in town.

Convenient Shopping Locations

Convenience is key when it comes to shopping, and Morgantown doesn’t disappoint. With numerous shopping locations spread across the city, you can easily find what you need without traveling far. Whether you’re in the heart of downtown or on the outskirts, there’s always a store nearby to meet your needs.

Morgantown’s retail centers offer a blend of local charm and big-name convenience, making shopping a delightful experience for everyone.

Specialty Shops for Unique Gifts

WV Souvenirs

On top of supporting your neighbors and community, shopping local gives you the opportunity to find truly unique gifts. There are tons of small businesses throughout the region offering specialty goods that you might not need or think about most of the year, but they are the perfect place to shop for the holidays! Don’t forget — sometimes the perfect present isn’t an object; sometimes it’s an experience. Consider giving gift certificates or planning an outing for you and your loved one.

Custom Jewelry

No matter if you’re looking for a one-of-a-kind vintage armoire, a unique gift for that quirky friend, or a luxury wool scarf, West Virginia is full of shopping outlets to help find what you need. Our hills and valleys feature thousands of local shops including upscale boutiques, oddities and emporiums, specialty foods, antique and flea markets, as well as handcrafted items. Nearly all major cities and towns also have a retail shopping area for national retailers and convenience.

Handmade Crafts

Boutique shops are a West Virginia speciality. Our uncrowded mountain towns are filled with unique storefronts that offer one-of-a-kind gifts from hand-painted scenic landscape prints to Almost Heaven apparel. Whether you’re browsing for yourself or a friend, you’re sure to leave with a memorable piece of the Mountain State.


Exploring Morgantown’s boutiques and markets is more than just shopping; it’s an adventure filled with unique finds and local charm. From handcrafted treasures at seasonal markets to the cozy atmosphere of downtown shops, there’s something special around every corner. So next time you’re in town, take a stroll through these local gems. You’ll not only find one-of-a-kind items but also support the hardworking artisans and shopkeepers who make Morgantown a vibrant community. Happy shopping!

Frequently Asked Questions

What makes shopping in Morgantown special?

Morgantown offers a variety of unique boutiques, markets, and specialty shops that you won’t find anywhere else. It’s a great place to discover one-of-a-kind items and support local businesses.

Where can I find trendy fashion in Morgantown?

Fig Leaf is a popular boutique in downtown Morgantown known for its stylish and trendy clothing options.

Are there any seasonal markets in Morgantown?

Yes, Morgantown hosts several seasonal markets like The Moonlight Market and Holiday Markets where you can find handmade items and festive goodies.

What types of items can I find at the Morgantown Marketplace?

At the Morgantown Marketplace, you can find fresh produce, handcrafted goods, and delicious snacks from local vendors.

Are there family-friendly shopping spots in Morgantown?

Absolutely! Morgantown has many family-friendly boutiques and shops, as well as activities for kids to enjoy while you shop.

Why should I support local businesses in Morgantown?

Supporting local businesses helps strengthen the community, creates jobs, and keeps money within the local economy.

Where can I find unique gifts in Morgantown?

Specialty shops in Morgantown offer a variety of unique gifts, including WV souvenirs, custom jewelry, and handmade crafts.

Are there any antique shops in Morgantown?

Yes, Morgantown has several antique shops where you can find vintage items and unique treasures.

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