The Sweet History of Hershey

Milton Hershey, the man behind America’s favorite chocolate, had a journey filled with ups and downs. From his early attempts in candy making to founding the world-famous Hershey Chocolate Company, his story is one of persistence and innovation. This article explores the sweet history of Hershey, from Milton’s early life to the modern-day chocolate empire.

Key Takeaways

• Milton Hershey faced many failures before finding success in the candy industry.
• The Lancaster Caramel Company was Milton’s first big success, paving the way for his chocolate empire.
• Hershey’s innovations in milk chocolate and mass production changed the candy industry forever.
• Milton Hershey built a model town for his employees, showing his commitment to community welfare.
• Hershey’s contributions during World War II and his philanthropic efforts left a lasting legacy.

Milton Hershey’s Early Life and Ventures

Childhood and Family Background

Milton S. Hershey was born on September 13, 1857, on a farm in Central Pennsylvania. He came from a family with roots in Switzerland and Germany, who settled in the area in the 1700s. Growing up, Milton spoke the “Pennsylvania Dutch” dialect. His family taught him the importance of hard work, diligence, and thriftiness.

First Forays into Confectionery

In 1873, Milton began an apprenticeship with a confectioner in Lancaster. This experience sparked his interest in candy making. He opened his first candy shop in Philadelphia, but the venture failed. Undeterred, he tried again in Chicago and New York City, but both attempts were unsuccessful. Despite these setbacks, Milton’s passion for confectionery only grew stronger.

Lessons from Early Failures

Milton’s early failures taught him valuable lessons. He learned the importance of perseverance and innovation. These experiences laid the foundation for his future success. Milton’s determination to succeed in the confectionery business eventually led him to found the Lancaster Caramel Company in 1883, marking the beginning of his sweet journey.

Milton Hershey’s early ventures were marked by failures, but his unwavering determination and passion for candy making set the stage for his later success.

The Birth of Lancaster Caramel Company

Founding the Company

Milton S. Hershey’s journey to success wasn’t straightforward. After several failed ventures in Philadelphia, Chicago, and New York City, he returned to Pennsylvania. In 1883, he founded the Lancaster Caramel Company. Utilizing his skills from a Denver confectioner, Hershey made caramels with fresh milk, giving them a unique and delightful creaminess. People loved these caramels, and the company quickly became profitable.

Innovations in Caramel Making

Hershey didn’t just stop at making caramels; he innovated the process. By using fresh milk, he created a product that stood out in the market. This innovation led to the company’s rapid growth, employing over 1,400 workers and shipping caramels worldwide.

Success and Sale of the Company

The success of Lancaster Caramel Company was undeniable. By 1900, Hershey decided to sell the company to focus on his new passion: chocolate. This sale provided the capital needed to establish the Hershey Chocolate Company, marking the beginning of a new chapter in confectionery history.

The Lancaster Caramel Company was more than just a business; it was the foundation upon which Milton Hershey built his chocolate empire.

The Founding of Hershey Chocolate Company

Inspiration from the World’s Columbian Exposition

In 1893, Milton S. Hershey attended the World’s Columbian Exposition in Chicago. There, he saw German-made chocolate-processing machinery that sparked his interest in chocolate. Inspired by this discovery, he decided to venture into the chocolate business.

Initial Challenges and Breakthroughs

Starting a chocolate company wasn’t easy. Hershey faced many challenges, including perfecting the recipe for milk chocolate. He and his team worked tirelessly until they found the right blend of ingredients. This breakthrough allowed them to produce chocolate on a large scale, making it affordable for everyone.

First Chocolate Products

In 1894, Hershey founded the Hershey Chocolate Company as a subsidiary of the Lancaster Caramel Company. The first products included chocolate coatings for caramels and a semi-sweet chocolate known as "vanilla sweet chocolate." By 1900, Hershey sold the caramel company to focus entirely on chocolate, marking the beginning of a new era for the company.

Building the Town of Hershey, Pennsylvania

Vision for a Model Town

Milton Hershey’s vision for a model town went hand in hand with building his chocolate factory. The factory was in the middle of farmland, so Mr. Hershey knew he needed to build homes for his employees. He guided plans for a tree-lined community that would meet all resident needs. Some employees chose to live outside of town. Mr. Hershey developed a trolley system to provide them with easy access to work.

Key Infrastructure and Amenities

In 1903, Hershey began construction of a chocolate plant in his hometown of Derry Church, Pennsylvania, later known as Hershey, Pennsylvania. The town was an inexpensive place for the workers and their families to live, though the factory was built without windows, so that employees would not be distracted. To increase employee morale, Hershey provided leisure activities and created what would later become Hersheypark. The milk chocolate bars from this plant proved popular, and the company grew rapidly.

Community and Employee Welfare

The town of Hershey experienced a second building boom in the 1930s. During the Great Depression, Milton Hershey kept his men at work. They built what are now the most historic, innovative, and recognizable buildings in town:

• The Hotel Hershey
• The Community Building with two elegant theaters
• Catherine Hall (original Junior-Senior High School)
• The Windowless Office Building, the chocolate factory’s office
• The Hersheypark Arena

Many of the town’s impressive structures were built and financed during the Great Depression as part of Hershey’s "Great Building Campaign" to provide jobs.

Innovations in Chocolate Production

Developing the Milk Chocolate Recipe

Milton Hershey wasn’t the first to make milk chocolate, but he was the first to use fresh milk instead of powdered milk. This was a game-changer. He learned the technique of using fresh milk while making caramels in Denver, Colorado. This method made the chocolate tastier and last longer. However, it took a lot of trial and error to get it right.

Mass Production Techniques

Using equipment he bought at the 1893 World’s Columbian Exposition, Hershey started experimenting with milk, sugar, and cacao beans. By 1903, he had perfected his recipe and began building a new factory in what would become Hershey, Pennsylvania. This factory was designed for mass production, making chocolate affordable for everyone.

Impact on the Chocolate Industry

Hershey’s innovations changed the chocolate industry forever. Before his work, chocolate was a luxury item for the rich. But with his new methods, chocolate became a treat everyone could enjoy. This democratization of chocolate had a lasting impact, making it a staple in households across America.

Expansion and Diversification

Introduction of New Products

Hershey has always been keen on expanding its product line. In 1996, the company made a major expansion into non-chocolate candies by acquiring Leaf North America, the owner of Jolly Rancher and Payday brands. This move diversified their offerings and brought new flavors to their customers.

Marketing Strategies

Hershey’s marketing strategies have evolved over the years to keep up with changing consumer preferences. They have used a mix of traditional advertising and modern digital campaigns to reach a broader audience. Innovative marketing has played a crucial role in maintaining Hershey’s brand presence.

Global Reach

The company has also focused on international expansion. Between 2012 and 2016, Hershey expanded into China, India, Brazil, and further grew in Canada and Mexico. This global reach has helped Hershey become a household name worldwide.

Hershey’s ability to adapt and grow has been key to its long-term success. The company’s strategic acquisitions and marketing efforts have ensured its place as a leader in the confectionery industry.

Philanthropy and Legacy

Milton Hershey and his wife, Catherine, founded the Hershey Industrial School in 1909. They wanted to help children who didn’t have much. The school was for boys who didn’t have parents and came from low-income families. In 1918, Milton Hershey gave his entire fortune to the school. This gift has helped many children and their families over the years.

Hershey has also helped in other ways. In 1999, they helped start an honors program at Elizabethtown College in Pennsylvania. They also work to help children in Ghana get better food. In 2015, they joined the Clinton Global Initiative to make sure kids in Ghana have enough to eat.

Milton Hershey believed that people should share their success with others. His ideas have made a big difference in the world. The company, the town, and the school all show his belief in helping others. Hershey’s work continues to help people today.

Hershey’s Role During World War II

Ration Bars for Soldiers

During World War II, Hershey played a crucial role in supporting American troops. By the end of the war in 1945, Hershey had manufactured more than 3 billion ration bars for soldiers. These bars were designed to be high in calories and resistant to high temperatures, making them ideal for various combat conditions. Wherever American GIs landed during the war, Hershey’s ration bars were there to provide much-needed energy.

Support for the War Effort

Hershey didn’t just stop at making ration bars. The company also converted part of its production to support the war effort in other ways. This included producing machine parts and other essential items needed for the military. Hershey’s commitment to aiding the war effort showcased its versatility and dedication to the nation’s needs during a critical time.

Post-War Recovery

After the war, Hershey quickly shifted back to its primary focus on chocolate production. The company leveraged its wartime innovations to improve its peacetime products. This period marked a significant recovery and growth phase for Hershey, as it resumed its role as a leading chocolate manufacturer.

Modern Era of Hershey Company

Technological Advancements

In recent years, Hershey has embraced new technologies to improve its production processes. The company has invested in automation and data analytics to enhance efficiency and product quality. These innovations have allowed Hershey to meet growing consumer demands while maintaining high standards.

Sustainability Initiatives

Hershey is committed to making a positive impact on the environment. The company has implemented various sustainability initiatives, such as reducing greenhouse gas emissions and promoting responsible sourcing of ingredients. Efforts like these help ensure a better future for both the planet and the community.

Current Market Position

Today, Hershey is a global leader in the confectionery industry. With a presence in numerous countries, the company continues to expand its product line and reach new markets. Hershey’s dedication to quality and innovation keeps it at the forefront of the industry.

Visiting Hershey Today

The Hershey Story Museum

When you visit Hershey, PA, one of the must-see attractions is The Hershey Story Museum. Here, you can explore the rich history of Milton Hershey and his chocolate empire. Open daily from 9 a.m. to 5 p.m., the museum offers a variety of exhibits, including permanent collections and special events. Don’t miss the chance to tour High Point Mansion, Milton Hershey’s former home.

Hersheypark and Attractions

Hersheypark is a top destination for families and thrill-seekers alike. With over 70 rides and attractions, there’s something for everyone. From roller coasters to water rides, you won’t run out of fun things to do. The park also features seasonal events like Halloween and Christmas celebrations, making it a year-round attraction.

Tasting and Tours

For a more immersive experience, head to Hershey’s Chocolate World. Here, you can take a simulated tour ride that shows you how Hershey’s famous chocolates are made. You can also participate in chocolate tastings and even create your own candy bar. It’s a sweet adventure you won’t want to miss.

Visiting Hershey today offers a blend of history, fun, and delicious treats. Whether you’re exploring the museum, enjoying the rides at Hersheypark, or indulging in chocolate tastings, there’s something for everyone in this charming town.

Hershey’s Cultural Impact

Appearances in Media

Hershey’s chocolate has made its way into countless movies, TV shows, and books. From the iconic Reese’s Pieces in E.T. the Extra-Terrestrial to the classic Hershey’s Kisses in holiday commercials, the brand has become a staple in American pop culture. Hershey’s name quickly became the national symbol for quality chocolate. This widespread recognition has helped cement its place in the hearts of many.

Influence on American Candy Culture

In the century since Hershey’s Chocolate Company was founded, the company has introduced numerous candy bars and variations, shaping the American candy landscape. Hershey’s ability to mass produce food, especially chocolate, revolutionized the industry. The company’s innovations have led to a chocolate empire that continues to thrive today.

Fan Communities and Traditions

Hershey has a dedicated fan base that celebrates its products through various traditions and communities. From factory tours that began in 1915 to the interactive exhibits at Hershey’s Chocolate World, fans have numerous ways to engage with the brand. These experiences have created a loyal following that spans generations.

Hershey’s impact goes beyond just candy; it has built a community and a legacy that continues to grow.

Conclusion

From its humble beginnings to becoming a household name, Hershey’s journey is a testament to innovation, perseverance, and a love for chocolate. Milton Hershey’s dream didn’t just create a company; it built a legacy that continues to bring joy to millions. Whether it’s a classic Hershey’s bar or one of their many new creations, the spirit of Hershey’s ingenuity is in every bite. As we look to the future, one thing is certain: Hershey will keep delighting chocolate lovers for generations to come.

Frequently Asked Questions

Who started the Hershey Company?

Milton S. Hershey founded the Hershey Company.

What was Milton Hershey’s first successful business?

His first successful business was the Lancaster Caramel Company.

How did Milton Hershey get into the chocolate business?

He got inspired by chocolate-making machines at the 1893 World’s Columbian Exposition in Chicago.

When was the Hershey Chocolate Company founded?

The Hershey Chocolate Company was founded in 1894.

What is the Hershey Company known for?

The company is famous for its milk chocolate and other candy products.

Where is Hershey, Pennsylvania?

Hershey, Pennsylvania is a town built by Milton Hershey for his employees and their families.

How did Hershey contribute during World War II?

Hershey produced ration bars for soldiers and supported the war effort.

What can you do when visiting Hershey today?

You can visit The Hershey Story Museum, Hersheypark, and enjoy various tasting tours.